Why Evergreen Content is important for digital marketing?
Creating content that remains relevant over time is key to long-term SEO success. This type of content, known as evergreen content, holds value for readers months or even years after it is published, continuing to drive traffic, engagement, and search rankings.
In Day 22 of our 30 Days of SEO Tips Series, we’ll dive into what evergreen content is, how it differs from other types of content, and how to create and optimize it for your website.
What is Evergreen Content?
Evergreen content refers to material that remains relevant and valuable to your audience over time, without needing constant updates or revisions. Unlike time-sensitive or trending content, evergreen pieces address topics that people will continually search for, such as “how to save money,” “tips for healthy living,” or “basic SEO strategies.”
Why is Evergreen Content Important for SEO?
Evergreen content offers long-term SEO benefits because it:
- Stays relevant: It doesn’t lose value as time passes, continually driving traffic.
- Attracts backlinks: High-quality evergreen content is more likely to be shared and referenced.
- Improve rankings: As search engines notice consistent traffic and engagement, evergreen pages are more likely to rank higher.
SEO Tip: Use evergreen content as a cornerstone for your blog or website. It provides a solid foundation for consistent SEO growth.
Evergreen vs. Fresh Content vs. High-Quality Content
To understand the importance of evergreen content, let’s compare it with other types of content:
| Content Type | Description | SEO Impact | Examples |
|---|---|---|---|
| Evergreen Content | Content that remains relevant and valuable over time. | Long-term traffic, consistent rankings, more backlinks. | “How to start a blog” |
| Fresh Content | Content that covers current events or trends, has a short lifespan. | Quick SEO spikes in traffic, short-term relevance. | “Google algorithm update” |
| High-Quality Content | In-depth, well-researched, and valuable content, but may be time-sensitive. | High rankings if timely, earns backlinks but may need updates. | “The impact of COVID-19 on SEO strategies” |
As shown, evergreen content holds lasting value, while fresh content serves short-term SEO goals and high-quality content requires frequent updates to stay relevant.
Free Tools to Help Create Evergreen Content
Creating evergreen content isn’t as difficult as it may seem, and you can use several free tools to help in the process:
1. Google Trends
Google Trends helps you identify long-term search interest and topics that have consistent search volume over time.
- How to use:
- Visit Google Trends.
- Enter a topic idea and see if it has stable search interest over time.
- Focus on keywords and topics that show consistent interest to create evergreen content.
2. Answer the Public
Answer the Public is a tool that gathers the most commonly searched questions online, providing a wealth of evergreen topic ideas.
- How to use:
- Visit Answer the Public.
- Enter your keyword to get a list of frequently asked questions.
- Create evergreen content around commonly asked, non-time-sensitive questions.
3. Google Keyword Planner
Google Keyword Planner helps you find keywords with high search volume that remain steady over time.
- How to use:
- Use Google Keyword Planner to search for keywords.
- Look for terms that consistently have high search volume, indicating they are good topics for evergreen content.
SEO Tip: Use these tools to validate that the topics you’re choosing for your evergreen content have consistent search demand.
Steps to Create Evergreen Content
1. Choose Topics that Last
Focus on topics that aren’t tied to current events or trends. Aim for subjects that answer common, long-term questions or provide timeless advice.
Examples:
- “How to improve time management”
- “Top SEO strategies for beginners”
2. Optimize with Evergreen Keywords
Once you’ve chosen a topic, conduct keyword research to find evergreen keywords — phrases that consistently have search volume and aren’t tied to a specific time frame.
SEO Tip: Long-tail keywords are often more evergreen than short, broad terms.
3. Make the Content Actionable
To maintain value over time, make your content actionable. Include step-by-step instructions, tips, or checklists that readers can follow and apply long-term.
4. Update and Refresh
While evergreen content should stand the test of time, it’s still good practice to refresh it periodically. Update statistics, add new information, or tweak examples to keep it relevant.
5. Create Internal Links
To increase the SEO power of your evergreen content, link it internally to other relevant pages on your site. This strengthens your site’s overall SEO by distributing link equity and improving navigation.
6. Repurpose Content
Once you have evergreen content, you can repurpose it in different formats, such as infographics, videos, or social media posts, to reach a broader audience.
Evergreen Content vs. Fresh Content vs. High-Quality Content: When to Use Which?
| Use Case | Evergreen Content | Fresh Content | High-Quality Content |
|---|---|---|---|
| SEO Goals | Long-term rankings and sustained traffic | Short bursts of traffic, quick ranking | Authority building, shares, backlinks |
| Examples | “How to do keyword research” | “2024 SEO trends” | “In-depth guide to SEO” |
| When to Use | Building a content foundation | Seasonal campaigns, event promotions | Industry reports, case studies |
| Maintenance | Minimal updates required | Needs updates frequently | Requires periodic refresh |
As seen in this table, evergreen content is perfect for building a long-lasting foundation, while fresh content works for immediate SEO wins, and high-quality content builds authority but requires more maintenance.
Key Takeaways
Evergreen content remains relevant and valuable over time, making it an SEO powerhouse.
- Use tools like Google Trends and Answer the Public to find consistent, long-term topic ideas.
- Optimize evergreen content with evergreen keywords and make the content actionable to keep readers engaged.
- Refresh content periodically to ensure it stays up-to-date, and use internal linking to spread link equity.
Ready to improve your SEO with evergreen content? Start creating your first evergreen post today, using tools like Google Trends and Answer the Public to find long-lasting topics. Don’t wait — build your SEO foundation for sustained growth!
