Case overview
AGIES TECHNOVA offers comprehensive training in SAP modules and language programs. The website serves as an information portal for various SAP courses, helping professionals enhance their skills and advance their careers.
Approach
Website Revamp:
- User-Centric Design: Redesigned the site with a focus on user experience, making it easier for visitors to find information on SAP courses and language programs.
- Search Optimization: Implemented advanced search filters, allowing users to quickly find specific courses by module, level, or language.
Content Structuring:
- Clear Course Descriptions: Enhanced course pages with detailed descriptions, prerequisites, and outcomes, helping users make informed decisions.
- Integrated FAQs: Added a comprehensive FAQ section to address common questions, reducing the need for customer support.
SEO and Analytics:
- Keyword Optimization: Optimized content with relevant keywords to improve search engine rankings and drive more organic traffic.
- Analytics Setup: Implemented Google Analytics to track user behavior, enabling continuous optimization of content and navigation.
Results
- 50% Increase in User Engagement: The user-centric redesign led to higher engagement, with more visitors exploring multiple pages per session.
- 30% Boost in Course Inquiries: Enhanced course descriptions and search functionality resulted in a significant increase in course-related inquiries.
- 25% Improvement in Organic Traffic: SEO efforts increased the website’s visibility on search engines, driving more targeted traffic.
- Reduced Support Queries: The integrated FAQ section reduced customer support queries by 20%, allowing the team to focus on more complex issues.
