Case overview
Douse Laundry offers a range of laundry services, including Commercial Laundry, Drop-off and Pickup, and Premium Wash and Fold. While the company operates without an online booking system, it uses an inquiry and on-call system to manage service requests. The website primarily serves as an informational portal to educate customers about the services offered.
Approach
- Website Redesign:
- Clear Service Descriptions: Improved the layout and content to clearly explain the different services, including detailed descriptions of the Commercial Laundry, Drop-off and Pickup, and Premium Wash and Fold options.
- Call-to-Action Optimization: Added prominent call-to-action buttons that encourage visitors to inquire about services or call directly for bookings, making it easier for customers to get in touch.
- Simplified Inquiry Form: Developed a streamlined inquiry form that captures essential customer details, enabling Douse Laundry to respond more efficiently to service requests.
- SEO and Content Strategy:
- Keyword Optimization: Enhanced the website’s content with relevant keywords to improve search engine rankings and attract more local traffic.
- Blog and Resources Section: Introduced a blog section to provide tips on laundry care, helping to establish Douse Laundry as an expert in the field and drive more organic traffic to the site.
Results
- 25% Increase in Service Inquiries: The optimized inquiry form and clear CTAs led to a noticeable rise in customer inquiries via the website.
- 15% Increase in On-Call Bookings: The enhanced visibility of the contact number and streamlined inquiry process contributed to a boost in phone-based bookings.
- 20% Growth in Organic Traffic: The SEO improvements and new blog content attracted more visitors to the website, increasing brand visibility in the local market.
- Improved Customer Engagement: The informative website and new blog section helped build trust with customers, leading to higher engagement and repeat business.
