Case overview
Pixel Perfect is a leading professional fine art and photo printing pro lab, offering a wide range of services, including printing, framing, mounting, acrylics, negative scanning, and artwork reproduction. The company aimed to improve its online custom print ordering system, allowing customers to easily upload files, select paper types, and choose from various mounting and framing options.
Approach
- Custom Print Order Form Development:
- User-Friendly Interface: Designed a streamlined, easy-to-use custom print order form where customers can upload files, choose paper types, and select mounting and framing options.
- Dynamic Preview Feature: Integrated a dynamic preview that allows customers to see how their selected options will look before placing an order.
- Backend Integration:
- Automated Order Processing: Developed a backend system that automatically processes custom orders, ensuring seamless workflow from file upload to final print production.
- Inventory Management: Integrated inventory tracking for items, and other supplies to prevent stock issues and ensure timely order fulfillment.
- Enhanced User Experience:
- Mobile Optimization: Ensured the custom print order form is fully responsive, allowing customers to place orders easily from any device.
- Order Tracking: Implemented a tracking feature so customers can monitor the progress of their orders from submission to delivery.
Results
- 40% Increase in Custom Orders: The user-friendly order form and dynamic preview feature led to a significant rise in custom print orders.
- 30% Reduction in Order Errors: Automated order processing minimized errors, resulting in more accurate and timely deliveries.
- Improved Customer Satisfaction: The enhanced user experience, including mobile optimization and order tracking, increased customer satisfaction, leading to a 20% rise in repeat business.
- Efficient Inventory Management: The integration of inventory tracking reduced stock-related delays, ensuring a smoother production process.
